Persuasion Techniques in Memes

# Persuasion Techniques in Memes
# Based on Dimitrov et al., SemEval 2024
# Paper: https://aclanthology.org/volumes/2024.semeval-1/
# Dataset: https://github.com/SemEval/semeval-2024-task4
#
# This task asks annotators to identify persuasion and propaganda techniques
# used in meme text, and to highlight the specific text spans where
# persuasive techniques are employed.

annotation_task_name: "Persuasion Techniques in Memes"
task_dir: "."

data_files:
  - sample-data.json

item_properties:
  id_key: "id"
  text_key: "text"

output_annotation_dir: "annotation_output/"
output_annotation_format: "json"

port: 8000
server_name: localhost

annotation_schemes:
  - annotation_type: multiselect
    name: persuasion_techniques
    description: "Select all persuasion techniques present in the meme."
    labels:
      - "Name Calling"
      - "Loaded Language"
      - "Appeal to Fear"
      - "Bandwagon"
      - "Exaggeration"
      - "Black and White"
      - "Thought-Terminating Cliche"
      - "Smears"
      - "Appeal to Authority"
    tooltips:
      "Name Calling": "Labeling the target with a negative term to discredit without evidence"
      "Loaded Language": "Using emotionally charged words to influence the audience"
      "Appeal to Fear": "Creating fear to persuade the audience to accept a conclusion"
      "Bandwagon": "Suggesting everyone is doing it so you should too"
      "Exaggeration": "Overstating or amplifying claims beyond reason"
      "Black and White": "Presenting only two options when more exist"
      "Thought-Terminating Cliche": "Using a common phrase to end critical thinking"
      "Smears": "Attacking a person's character rather than their argument"
      "Appeal to Authority": "Using an authority figure to support a claim without evidence"

  - annotation_type: span
    name: persuasion_spans
    description: "Highlight the text spans that contain persuasion techniques."
    labels:
      - "Persuasion Span"

annotation_instructions: |
  You will be shown the text from a meme along with a description of the image. Your task is to:
  1. Read the meme text and image description carefully.
  2. Identify all persuasion or propaganda techniques used.
  3. Highlight the specific text spans where techniques are applied.

html_layout: |
  <div style="padding: 15px; max-width: 800px; margin: auto;">
    <div style="background: #f0f9ff; border: 1px solid #bae6fd; border-radius: 8px; padding: 16px; margin-bottom: 16px;">
      <strong style="color: #0369a1;">Meme Text:</strong>
      <p style="font-size: 16px; line-height: 1.7; margin: 8px 0 0 0;">{{text}}</p>
    </div>
    <div style="background: #fefce8; border: 1px solid #fde68a; border-radius: 8px; padding: 16px; margin-bottom: 16px;">
      <strong style="color: #a16207;">Image Description:</strong>
      <p style="font-size: 15px; line-height: 1.6; margin: 8px 0 0 0;">{{image_description}}</p>
    </div>
    <div style="background: #f0fdf4; border: 1px solid #bbf7d0; border-radius: 8px; padding: 12px;">
      <strong style="color: #166534;">Language:</strong> <span>{{language}}</span>
    </div>
  </div>

allow_all_users: true
instances_per_annotator: 50
annotation_per_instance: 2
allow_skip: true
skip_reason_required: false